Applied Entrepreneurship (Master's by Coursework)

Program Code


About Courses

In today’s era of globalization with rapid and continuous change in work environment, competitive and sustainable advantage will increasingly depend on our capacity for innovation; the creation and development of something new through know-ledge, skills, and creativity of individuals. This opportunity-focused approach requires a creative state of mind that can react to unexpected problems and opportunities. It is therefore important to promote entrepreneurship education as a stimulus to enterprising behaviour among not only those aspiring to start and run business enterprises, but also those wishing to develop the necessary survival skills in today’s fast changing world.

This programme will be implemented by MASMED, UiTM & Faculty of Business Management, UiTM in cooperation with Malaysia Technology Development Corpo-ration (MTDC).

Upon completion of the programme, the graduates will lead start-up companies in order to commercialise technologies that have been successfully presented (through business plans) and approved by the Panel of Assessors. Eligible start-up companies will have access to funding from MTDC or other financial institutions on top of other services like mentoring, coaching and Business Matching Programme.

Mode of Program

Full Time/ Part Time

Duration of Study

  • Full Time : 3-4 Semesters
  • Part Time: 4-6 Semesters

Entry Requirements

  • Academic Qualification
    • Applicant must have a Bachelor’s Degree with Honours in a relevant field of study from a university that is recognized by the University Senate and the Malaysian government.
  • English Language Proficiency
    • a TOEFL certificate with a score of at least
    • 550 for (paper based), or
    • 213 (computer based), or
    • 79-80 (IBT), or
    • an IELTS certificate with at least Band 6.0

 *Any other English language certificates other than TOEFL and IELTS are NOT accepted by the university.


Courses Offered

  • The program has been designed to help students to generate ideas and develop them into business plans, using real-life examples to inspire them. The curriculum is explicitly built around six integrated core courses (24 credits):

    • Entrepreneurial Opportunity Analysis & Business Planning
    • Entrepreneurial Marketing
    • Managing Innovation & Technology Entrepreneurship
    • Operations Management
    • Entrepreneurial Financial Management
    • Entrepreneurial Strategic Management
    • And

    Two of the three program electives (8 credits):

    • Social Entrepreneurship
    • Business Application System
    • International Entrepreneurship


    • A compulsory activity (12 credits):
    • Project:
    • Entrepreneurial Internship & New Venture Plan.


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