Tourism (Master's by Coursework)

Program Code

HM771

About Courses

The Master Program by coursework is designed to train individual or industry professionals seeking to advance their careers.  This program prepares students for middle and upper level management positions in the broad realms of hotels, resorts, restaurants, food service, tourism and gastronomy related fields. Students are expected to augmenting managerial competencies, analytical, organizational skills and the ability to anticipate, decide and solving matters in situations related in his or her professional fields.

Mode of Program

Full Time/ Part Time

Duration of Study

  • Full Time : 3-4 Semesters
  • Part Time: 4-6 Semesters

Entry Requirements

  • Academic Qualification
    • Applicant must have a Bachelor’s Degree with Honours in a relevant field of study from a university that is recognized by the University Senate and the Malaysian government.
  • English Language Proficiency
    • a TOEFL certificate with a score of at least
    • 550 for (paper based), or
    • 213 (computer based), or
    • 79-80 (IBT), or
    • an IELTS certificate with at least Band 6.0

 *Any other English language certificates other than TOEFL and IELTS are NOT accepted by the university.

 

Courses Offered

Master Tourism Management (Marketing)

  • Semester 1
    • Tourism Product and Price analysis
    • Tourism Distribution Channel
    • Research Method and Analysis for Hospitality and Tourism
    • Strategic Marketing for Hospitality and Tourism
    • Event Planning and Analysis / Event Marketing and Sponsorship
  • Semester 2
    • Financial Management & Analysis for Hospitality and Tourism
    • Global Strategic Management for Hospitality and Tourism
    • Tourism Marketing Communication Analysis and Decision
    • Tourism Marketing Decision Making: Case Studies
    • Tourism Destination Analysis / Tourism Collaboration and Partnership
  • Semester 3
    • Contemporary Trend and Issues in Hospitality and Tourism Industry
    • Applied Research Project
    • Entrepreneurial Business Operation

Master Tourism Management (Planning)

  • Semester 1
    • Research Method and Analysis for Hospitality and Tourism
    • Tourism Environment and Planning
    • Tourism Destination Analysis
    • Strategic Marketing for Hospitality and Tourism
    • Event Planning and Analysis / Event Marketing and Sponsorship
  • Semester 2
    • Financial Management & Analysis for Hospitality and Tourism
    • Global Strategic Management for Hospitality and Tourism
    • Development Planning and Design Standards
    • Tourism Collaboration and Partnership
    • Tourism Product and Price Analysis / Tourism Distribution Channel
  • Semester 3
    • Thesis option
    • Contemporary Trend and Issues in Hospitality and Tourism Industry
    • Graduate Research

Master Tourism Management (Event)

  • Semester 1
    • Research Method and Analysis for Hospitality and Tourism
    • trategic Marketing for Hospitality and Tourism
    • International Event Management
    • Convention and Exposition Management
    • Tourism Distribution Channel / Event Marketing and Sponsorship
  • Semester 2
    • Financial Management & Analysis for Hospitality and Tourism
    • Global Strategic Management for Hospitality and Tourism
    • Event Planning and Analysis
    • Event Marketing and Sponsorship
    • Tourism Destination Analysis / Tourism Collaboration and Partnership
  • Semester 3
    • Contemporary Trend and Issues in Hospitality and Tourism Industry
    • Applied Research Project
    • Entrepreneurial Business Operation

 

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