Hospitality (Master's by Coursework)

Program Code


About Courses

The Master Program by coursework is designed to train individual or industry professionals seeking to advance their careers.  This program prepares students for middle and upper level management positions in the broad realms of hotels, resorts, restaurants, food service, tourism and gastronomy related fields. Students are expected to augmenting managerial competencies, analytical, organizational skills and the ability to anticipate, decide and solving matters in situations related in his or her professional fields.

Mode of Program

Full Time/ Part Time

Duration of Study

  • Full Time : 3-4 Semesters
  • Part Time: 4-6 Semesters

Entry Requirements

  • Academic Qualification
    • Applicant must have a Bachelor’s Degree with Honours in a relevant field of study from a university that is recognized by the University Senate and the Malaysian government.
  • English Language Proficiency
    • a TOEFL certificate with a score of at least
    • o 550 for (paper based), or
    • o 213 (computer based), or
    • o 79-80 (IBT), or
    • an IELTS certificate with at least Band 6.0

 *Any other English language certificates other than TOEFL and IELTS are NOT accepted by the university.


Courses Offered

  • Semester 1
    • Research Methods and Analysis for Hospitality and Tourism
    • Strategic Marketing for Hospitality and Tourism
    • Quantitative Methods for Hospitality and Tourism Research
    • Service and Operation Management in Hospitality Industry
    • Hospitality Franchising**
    • Leadership in Hospitality Industry**
  • Semester 2
    • Financial Management and Analysis for Hospitality and Tourism
    • Global Strategic Management for Hospitality and TourismHospitality Training and Development
    • Organizational Behavior for Hospitality Industry
    • Yield Management for Hotel Industry
    • Hospitality Market Analysis**
  • Semester 3
    • Thesis Option
    • Contemporary Trend and Issues in Hospitality and Tourism Industry
    • Graduate Research
    • None Thesis Option
    • Contemporary Trend and Issues in Hospitality and Tourism Industry
    • Applied Research Project
    • Entrepreneurial Business Operation

** Electives


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